Me, Myself and MRI

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PR/Marketing section by Kirsty Halliday. Additional material - Rachel Hazlewood & Lizzie Forbes-Ritte. 
PR and Marketing was one of the subjects covered with the pupils towards the end of the project. We wanted them to think about how to publicise the exhibition; what sorts of materials could be used; and how these materials should be written.

In the session we looked at the following areas:

  • How to put together a press release
  • Marketing resources - including banners, postcards and other display materials
  • Language of marketing
  • The website - information to include
  • Target audience - who are each of the different pieces of marketing aimed at?
In this section you will find links to: